Our state-of-the-art service will allow you to develop new insights into American consumers. AlineaMKT encodes ethnicity, country of origin, assimilation level, and religion. Whether you’re looking to send out targeted mail to a particular cultural group or whether you’re looking to do data modeling, an ethnicity append can make your data far more meaningful.
WHAT WE OFFER
Cultural Data That’s Relevant
- In our standard version, we offer tagging of forty-six major geographic areas in the world which accounts for 95% of the US population.
- We analyze names and zip codes for culture, religion, language and assimilation
Customized Interface
- We can provide you with a custom-built automated user interface using Microsoft .NET technology for processing your data at a very affordable cost that will enable you to process data at anytime.
Detail-Oriented
- We've created thousands of algorithms and a database of over a million first, middle, and last names with the help of university professors, cultural experts and genealogical researchers to provide the most accurate results from your marketing lists.
Lower cost
- Savings of up to 20% by using better technology and global resources
- No need for a large fixed investment – you pay per transaction
BENEFITS & CAPABILITIES
Our Methodology
Some names are easy to identify. Take Liam O' Brien for instance. Both the first and the last name are distinctly Irish.
Things can get more complicated sometimes. For instance, James Ha is most likely a Chinese-American name. However, it is also very likely that he could be a Vietnamese-American, since the last name Ha is shared by both ethnicities. In this case, we'd look at the middle-name, which is "Van." "Van" is a distinctly Vietnamese name and thus this particular James Ha is a Vietnamese-American, not a Chinese-American.
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